Meet The Team


We are a team of experts with strategically-diverse backgrounds and cultures, collaborating to leave a mark on your business.

Team Graphic

Nick Benedict

Nicholas Benedict

Managing Director

Nicholas has 25+ years of experience leading digital marketing teams and organizations. As a three-time successful CEO, he understands what businesses need from their marketing partner and how to translate strategic vision into tangible marketing results.

Scott Crumpler

Scott Crumpler

Director of Technology and Web Development

Scott Crumpler is a web developer with more than 20 years of experience. His expertise includes responsive front-end website development, implementation of open source CMS and E-commerce platforms, and marketing technology systems integrations. His work ranges from basic websites for small businesses to fully integrated Enterprise web projects.

Karina Lagunas

Karina Lagunas

Operations Manager

Karina is a marketing associate and operations manager with a focus on search engine optimization, marketing research, as well as specializing in administrative technology. She is responsible for educating other employees on using progressive systems and applications, including marketing software and organizational apps. Karina is a powerful force in the workplace and uses her positive attitude to encourage others to work hard and succeed.

Karim Kalaban

Karim Kalaban

Director of Paid Social

Karim is a true Digital Marketing Growth Expert with over 5 years of experience in the field. He has a proven track record of success, having helped over 30 startups and SMBs launch and grow. He is well-versed in all aspects of digital marketing, including paid and social media advertising . His expertise lies in his ability to create and execute effective digital strategies that drive real results.

Hannah Bellich

Director of Organic Social

Hannah is a skilled organic social media expert with 6+ years of experience managing well-known brand’s social media platforms. She has helped dozens of companies re-invent their organic social media strategy to convert social media posts to site visits and sales. Her work ranges from organic social media consulting to complete social media platform management.

Naseem Machado

Naseem Machado

Technical SEO Specialist

Naseem is an accomplished SEO professional specializing in Technical SEO. With expertise in website architecture, coding, and server-side configurations, he excels in identifying and resolving technical issues that impact search engine rankings. Naseem's data-driven approach, advanced tools, and strong communication skills enable him to deliver effective SEO strategies, ensuring clients achieve maximum search visibility.

Ceylan Ersoy

Organic Social Media Lead

Ceylan Ersoy is a content creator and media producer with a diverse academic background, including a Bachelor's degree in Psychology and minors in Human Rights and Theatre from UC Berkeley. Her media career began during her studies where she actively participated in university television and radio clubs, CalTV and KalX. Ceylan's professional journey includes an internship at NBC's newsroom and a role as a social producer at Harvard Business Review during the global pandemic. Currently, she is a creative producer at VaynerMedia and leads the organic social team within KEF on the TIDL account, having previously worked at Brut Media in New York as a branded producer and strategist.

Memoree Joelle

Memoree Joelle

SEO Content Writer

Memoree is a creative copywriter and content specialist with a passion for crafting compelling brand narratives. With over 15 years of expertise in copywriting, creative strategy, and brand development, she has mastered the art of driving conversion through the power of the written word.

Jerry Kiprop

Paid Media Buyer

With over six years of experience in scaling e-commerce brands through innovative digital marketing strategies, Jerry Kiprop is a strategically driven and creative Digital Media Buyer at King Edward First. Leveraging expertise in Meta Ads, TikTok, and Google Ads, Jerry excels in transitioning brands into untapped markets, significantly improving click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Known for his data-driven approach and creative insights, Jerry has successfully managed high-budget campaigns, fostered strong client relationships, and consistently delivered outstanding results.

Joan Durante

Joan Durante

Virtual Assistant

Joan is an experienced and dedicated Virtual Assistant with a passion for helping businesses thrive. With five years of industry expertise, she excels in streamlining operations, managing calendars, and providing efficient administrative support. Her commitment to excellence and strong organizational skills make her an invaluable asset to any business seeking to optimize productivity and achieve success.

Dovile Degutyte

Dovile Degutyte

Virtual Assistant

Dovile is a seasoned and dedicated virtual assistant with six years of experience supporting business owners in their daily tasks. With a strong focus on alleviating pressure from busy professionals by efficiently managing time-consuming responsibilities. Her expertise ensures that business owners can concentrate on core activities while she handles administrative duties with precision and efficiency.

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