Meet The Team


We are a team of experts with strategically-diverse backgrounds and cultures, collaborating to leave a mark on your business.

Team Graphic

Nick Benedict

Nicholas Benedict

Managing Director

Nicholas has 25+ years of experience leading digital marketing teams and organizations. As a three-time successful CEO, he understands what businesses need from their marketing partner and how to translate strategic vision into tangible marketing results.

Scott Crumpler

Scott Crumpler

Director of Technology and Web Development

Scott Crumpler is a web developer with more than 20 years of experience. His expertise includes responsive front-end website development, implementation of open source CMS and E-commerce platforms, and marketing technology systems integrations. His work ranges from basic websites for small businesses to fully integrated Enterprise web projects.

Zac Rubi

Director of SEO

Zac leverages the power of digital marketing and SEO to fuel growth in both B2C and B2B companies. With an extensive range of experience in SEO, SEM, project management, business strategy, and financial modeling, Zac applies an ROI-focused approach to digital campaigns, a mindset fostered by his finance degree from Wharton.

Karim Kalaban

Karim Kalaban

Director of Paid Social

Karim is a true Digital Marketing Growth Expert with over 5 years of experience in the field. He has a proven track record of success, having helped over 30 startups and SMBs launch and grow. He is well-versed in all aspects of digital marketing, including paid and social media advertising . His expertise lies in his ability to create and execute effective digital strategies that drive real results.

Hannah Bellich

Director of Organic Social

Hannah is a skilled organic social media expert with 6+ years of experience managing well-known brand’s social media platforms. She has helped dozens of companies re-invent their organic social media strategy to convert social media posts to site visits and sales. Her work ranges from organic social media consulting to complete social media platform management.

Peter Lavelle

SEO Lead

Peter is a seasoned SEO Manager with nearly 15 years of experience across various industries, known for leading teams and securing backlinks from top-tier publications like The Washington Post, Forbes, and USA Today. In past roles, he significantly increased organic traffic and revenue for multiple projects, by developing high-converting Google Ads and SEO campaigns generating millions in annual revenue. Fluent in Spanish and holding a Master's degree and a 1st-class Bachelor's degree in English Literature, Peter excels in SEO project management, team leadership, and conversion rate optimization.

Ceylan Ersoy

Organic Social Media Lead

Ceylan Ersoy is a content creator and media producer with a diverse academic background, including a Bachelor's degree in Psychology and minors in Human Rights and Theatre from UC Berkeley. Her media career began during her studies where she actively participated in university television and radio clubs, CalTV and KalX. Ceylan's professional journey includes an internship at NBC's newsroom and a role as a social producer at Harvard Business Review during the global pandemic. Currently, she is a creative producer at VaynerMedia and leads the organic social team within KEF on the TIDL account, having previously worked at Brut Media in New York as a branded producer and strategist.

Karina Lagunas

Karina Lagunas

Operations Manager

Karina is a marketing associate and operations manager with a focus on search engine optimization, marketing research, as well as specializing in administrative technology. She is responsible for educating other employees on using progressive systems and applications, including marketing software and organizational apps. Karina is a powerful force in the workplace and uses her positive attitude to encourage others to work hard and succeed.

Naseem Machado

Naseem Machado

Technical SEO Specialist

Naseem is an accomplished SEO professional specializing in Technical SEO. With expertise in website architecture, coding, and server-side configurations, he excels in identifying and resolving technical issues that impact search engine rankings. Naseem's data-driven approach, advanced tools, and strong communication skills enable him to deliver effective SEO strategies, ensuring clients achieve maximum search visibility.

Jerry Kiprop

Paid Media Buyer

With over six years of experience in scaling e-commerce brands through innovative digital marketing strategies, Jerry Kiprop is a strategically driven and creative Digital Media Buyer at King Edward First. Leveraging expertise in Meta Ads, TikTok, and Google Ads, Jerry excels in transitioning brands into untapped markets, significantly improving click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Known for his data-driven approach and creative insights, Jerry has successfully managed high-budget campaigns, fostered strong client relationships, and consistently delivered outstanding results.

Dovile Degutyte

Dovile Degutyte

Virtual Assistant

Dovile is a seasoned and dedicated virtual assistant with six years of experience supporting business owners in their daily tasks. With a strong focus on alleviating pressure from busy professionals by efficiently managing time-consuming responsibilities. Her expertise ensures that business owners can concentrate on core activities while she handles administrative duties with precision and efficiency.

Carmen Rojas

Virtual Assistant

With nearly four years of experience supporting entrepreneurs with busy schedules, Carmen provides efficient and proactive virtual assistance that allows business owners to focus on strategic initiatives and growth. Specializing in calendar management, email coordination, travel planning, and cross-departmental support, ensuring smooth daily operations through seamless administrative support and attention to detail.

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